So 2-factor authentication is all the rage right now. People are waking up to how bad user-chosen passwords are for security purposes. So it’s another “first one to 2-factor authentication wins” situation.
After the holiday, we’ll probably get serious about this. The question is going to be, will it be a plebian like me who digs into it, or will they charge some Olympian from on high to assail the task.
EDIT: this looks promising: http://www.yubico.com